Knowledge With No Benefit

The following excerpt comes from Neil Postman’s Amusing Ourselves to Death: Public Discourse in the Age of Show Business. When I first read it I found myself thinking of the Beloved ﷺ’s invocation, “O Allah, I seek refuge with You from knowledge that does not benefit.

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Only four years after Morse opened the nation’s first telegraph line on May 24, 1844, the Associated Press was founded, and news from nowhere, addressed to no one in particular, began to crisscross the nation. Wars, crimes, crashes, fires, floods – much of it the social and political equivalent of Adelaide’s whooping cough – became the content of what people called “the news of the day”

As Thoreau implied, telegraphy made relevance irrelevant. The abundant flow of information had very little or nothing to do with those to whom it was addressed; that is, with any social or intellectual context in which their lives were embedded. Coleridge’s famous line about water everywhere without a drop to drink may serve as a metaphor of a decontextualised information environment: In a sea of information, there was very little of it to use. A man in Maine and a man in Texas could converse, but not about anything either of them knew or cared very much about. The telegraph may have made the country into “one neighborhood,” but it was a peculiar one, populated by strangers who knew nothing but the most superficial facts about each other.

Since we live today in just such a neighborhood (now sometimes called a “global village”), you may get a sense of what is meant by context-free information by asking yourself the following question: How often does it occur that information provided you on morning radio or television, or in the morning newspaper, causes you to alter your plans for the day, or to take some action you would not otherwise have taken, or provides insight into some problem you are required to solve? For most of us, news of the weather will sometimes have such consequences; for investors, news of the stock market; perhaps an occasional story about a crime will do it, if by chance the crime occurred near where you live or involved someone you know. But most of our daily news is inert, consisting of information that gives us something to talk about but cannot lead to any meaningful action. This fact is the principal legacy of the telegraph: By generating an abundance of irrelevant information, it dramatically altered what may be called the “information-action radio.”

In both oral and typographic cultures, information derives its importance from the possibilities of action. Of course, in any communication environment, input (what one is informed about) always exceeds output (the possibilities of action based on information). But the situation created by telegraphy, and then exacerbated by later technologies, made the relationship between information and action both abstract and remote. For the first time in human history, people were faced with the problem of information glut, which means that simultaneously they were faced with the problem of a diminished social and political potency. 

You may get a sense of what this means by asking yourself another series of questions: What steps do you plan to take to reduce the conflict in the Middle East? Or the rates of inflation, crime and unemployment? What are your plans for preserving the environment or reducing the risk of nuclear war? What do you plan to do about NATO, OPEC, the CIA, affirmative action, and the monstrous treatment of the Baha’is in Iran? I shall take the liberty of answering for you: You plan to do nothing about them. You may, of course, cast a ballot for someone who claims to have some plans, as well as the power to act. But this you can only do once every two or four years by giving one hour of your time, hardly a satisfying means of expressing the broad range of opinions you hold. Voting, you might even say, is the next to last refuge of the politically impotent. The last refuge is, of course, giving your opinion to a pollster, who will get a version of it through a desiccated question, and then will submerge it in a Niagara of similar opinions, and convert them into – what else? – another piece of news. Thus, we have here a great loop of impotence: The news elicit from you a variety of opinions about which you can do nothing except to offer them as more news, about which you can do nothing.

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